The Tourism Authority of Thailand (TAT) has launched the ‘Vijitr’ lighting extravaganza, a collection of sunshine and sound occasions happening throughout the 5 areas of Thailand from April to June 2023. Profit is to promote meaningful travel experiences and the drive towards more sustainable tourism.
Phiphat Ratchakitprakarn, Minister of Tourism and Sports, said…
“This ‘Vijitr’ lighting in five areas extravaganza leverages occasion marketing to supply a more immersive and memorable event expertise to home tourists, and inspire more travel and in a single day stays in several provinces. Ultimately, the venture is predicted to help distribute tourism earnings in all five regions by way of storytelling and the utilization of light, colour and sound points of interest.”
TAT initiated the ‘Vijitr’ project in response to a recent survey on domestic tourists’ journey behaviour in the course of the third quarter of 2022. The survey discovered that the pandemic’s influence on travel had lessened and that occasions were a good way to stimulate travel between completely different provinces around the nation.
The extravagant light-and-sound occasions might be held within the Central, Northeastern, Northern, Southern, and Eastern regions of Thailand.
The Southern Region will host ‘Vijitr – The Story of Nakhon Si Thammarat’ from May 20 to 28 at various landmarks in Nakhon Si Thammarat.
Meanwhile, the Central Region will host ‘Mu Light Experiences – Vijitr Mu-te-lu)’ from April 29 to May 7 at ICONSIAM, Central Post Office, also called Grand Postal Building, and Wachirabenchathat Park (Rot Fai Park) in Bangkok. The present reflects the native beliefs about moonlight and bathing within the moonlight for optimistic power and prosperity. The spectacle contains multimedia water options, lighting, projection mapping, 3D lighting set up elements, and numerous different activities.
The Northeastern Region will host ‘Vijitr Nakhon Phanom – The City of Happiness on the Mekong River’ from May 20 to June 4 on the banks of the Mekong River in Nakhon Phanom. This mild and sound occasion options 3D mapping, gentle up, light set up, metropolis tour and storytelling techniques, and numerous different actions at varied landmarks.
The Northern Region will host ‘Vijitr @ Chiang Rai: Wiang of Light’ from May 20 to 28 at numerous landmarks in Chiang Rai. The occasion options mild and sound efficiency actions with 3D mapping, mild up, gentle installation, and 3D projection techniques.
The Eastern Region will host ‘Vijitr @ Rayong: The City of Happiness within the East’ from May 27 to June 4 at Mangrove Forest Learning Center, Phra Chedi Klang Nam, Rayong. This dynamic mild and sound extravaganza consists of projection mapping onto an island within the water, the colorful underwater world of jellyfish, lighting show on the Bridge of Fine Way, fireworks show, and music performances by main artists over an space of more than 2 sq km..