Advanced Info Service (AIS) has renewed its collaboration with global content supplier HBO, making content material out there to customers by way of the AIS Play mobile app and AIS Playbox set-top field platform at aggressive charges.
Pratthana Leelapanang, Chief Consumer Business Officer at AIS, said that the transfer aims to capitalise on the rising market for streaming services, encompassing each short-form and long-form content.
Leelapanang defined that the enterprise ecosystem of streaming services, notably long-form content material similar to films or series, has expanded due to AIS’s high-quality 5G network and the growth of AIS Fibre’s broadband internet subscriber base.
At current, AIS Fibre’s broadband Internet service has roughly 2.3 million family subscribers.
AIS initially provided HBO content material through its mobile platform and AIS Playbox in 2017, however the partnership ended in February 2020 due to the service contract’s expiration. AIS has since entered into a new partnership settlement with Warner Bros, of which HBO is a subsidiary.
Warner Bros Discovery is a distinguished global media and entertainment firm with well-known manufacturers and merchandise, together with HBO, HBO Max, Discovery Channel, CNN, DC, and Eurosport.
Leelapanang revealed that there are at present eight million active month-to-month users of the streaming service through AIS’s platforms, equating to round one billion views per thirty days. The common time spent on all of AIS’s platforms is 318 minutes per consumer per day.
Out of the 8 million energetic monthly users, 1.1 million are categorised as heavy day by day streaming users. The prime time for AIS Play usage is between 7pm and 10pm.
AIS users spend a median of 70 minutes per user per day on the AIS Play cellular app and 402 minutes per consumer per day on the AIS Playbox.
Shonali Bedi, Warner Bros Discovery’s Head of Affiliate Distribution & Digital Partnerships for Southeast Asia & Hong Kong, stated the expanded partnership builds on their successful collaboration with AIS. With the full range of HBO channels coming to AIS Play, Thai fans of premium entertainment might be in for a real deal with, reported Bangkok Post. Improved said…